Reduce, Reuse, Reinvent…the Hand Bag

By Megan McLaughlin

Some people couldn’t care less about style and fashion, but those who do are constantly searching for new and unique ways to reinvent themselves and their wardrobe. Staying on top of the latest trends and styles can get pricey, but perhaps you are just in need of quality instead of quantity. Designer Ilanit Neutra, dares to tread a road less traveled with her interesting and eco-friendly hand bags.

Graphic and Industrial Designer, Stylist and Set Designer, Ilanit Neutra “is recognized for the exceptional quality and style of her creations.” A new and different way to reduce and reuse, Neutra began creating handbags from used tires. Her design involves using the rubber inner tubes of old truck tires. These handcrafted pieces are each unique in their own way. You will have to see it for yourself to believe it, but apparently, these old tire tube bags feel soft and silky!

As stated on the Neutra website, “every tire tossed away is an irreversible environmental devastation, as tires are made from non-recyclable materials.” Although, you may not be able to get your hands on one of these handcrafted pieces, it’s refreshing to see that someone is turning trash to treasure and besides, its fun just to peruse these designer bags!

To learn more about clothing and style that speaks to you (and the environment), check out this blog about AuH2O Designs. See how one woman is saving the world, one recycled t-shirt at a time and how she got her business off the ground.